HOW MUCH DOES IT COST TO MAIL A POSTCARD FULL
When it comes to color, you have the options of full color both sides, color on one side with black ink on the second side, or black ink on both sides. One paper stock to another will only change the cost around $15 – $50. At Seattle Mailing we use either 100# cover, 14pt or 16pt cardstock for our postcard printing. They are the paper stock, color options, and special finishes. Lastly, there are a handful of minor variables, that are mostly personal preference that will have a small affect on the pricing. 250 will have a lower total cost than 1000 but the 1000 order will have a lower per piece cost than 250. Say you are looking at printing 250 postcard versus 1000 postcards. However, the more you send the less PER PIECE you will pay. The less amount of cards you plan to deliver the lower your total cost will be due to having to use less supplies. The second variable that will have an affect on your projects cost is how many will you send. Planning on highlighting a handful of new products or services? We would suggest using a larger size. Will you have just a quick announcement or 1 main feature you would like to talk about, then you can stick with a smaller size. Also, you will want to plan a size that is adequate enough to fit your message or messages without becoming overbearing. When you are choosing what size you would like to send out, think about what the goal of your campaign is. The most common sizes of postcards we see are 4″ x 6″, 5.5″ x 8.5, or 6″ x 11″. The smaller the postcard, the lower your price will be due to the amount that can be printed on one sheet. The first variable that will change your pricing is the size. We will go over those options and give a generic price to help you understand more the cost of typical projects. It is a common question that we get every day – how much does a direct mail postcard campaign cost? There are a handful of variables that can change the answer dramatically.